AM News Show: Automotive passion makes JCT600 a “home” for apprentices

The JCT600 apprentices told the AM News Show how they overcame automotive stigma to find a new “home” in the roles of Aston Martin and Mercedes-Benz franchise dealerships.

In an episode of the latest installment of the popular Youtube video and podcast series, AM News and Features Editor Tom Sharpe was joined by Nicola Tordoff-Sohne, JCT600’s Head of Colleague Experience, Aston Martin Leeds and Mercedes-Benz Sheffield apprentice technician Sophie Bailey. Service Advisor Apprentice Ben Collinson to discuss the reality of a key pathway into the industry for the next generation of automotive talent.

As Collinson reveals how he now encourages his friends to explore opportunities in automotive retail, Bailey has no regrets overcoming family critics to pursue his passion for auto mechanics.

“From the first day I attended this workshop, I felt at home. I love it,” Bailey told the AM News Show when telling her story.

“I open my tool box every morning and it feels like home away from home.”

Gabriele Severini, communications manager for the National Franchised Dealers Association (NFDA), also joins the panel in the podcast episode to talk about the role of Drive My Career – and in particular its annual learning takeover on social media – in highlighting automotive retail opportunities for young people.

Tordoff-Sohne said, “It’s not just about the professional role with young people now, I think what part of what companies need to do to be attractive to young people, to find out what’s important to young people, which I think has changed.

“I feel like young people have a better understanding of what’s important to them and what they really value and what comes out of that is more meaningful work experience, better work/life balance. It’s not just about career progression, finances, salary, there’s a lot more to thinking about attracting young people by finding out what their values ​​are and how we can match those values.

The AM News Show can be viewed on Youtube or accessed via Spotify or Apple Podcasts.

In last month’s episodes, Sandicliffe Data Projects Manager Kat Lord and Waylands Automotive Marketing Manager April Wyatt joined FA Editor Tim Rose and Editor-in-Chief, Tom Sharpe, in the studio to discuss marketing in turbulent times for the industry.

Separately, Auto Trader Brand Manager Marc Palmer and Cap HPI Head of Forecasting Strategy Dylan Setterfield discussed the used car market and the impact of electric vehicles (EVs) on residual values ​​and affordability.