Google purges over 1.11 lakh of bad content following user complaints in India, Marketing & Advertising News, ET BrandEquity

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Google removed 1,11,493 pieces of bad content based on user complaints in June this year under India’s new 2021 IT rules.

Most of the content he removed was related to copyright violations, while other categories included trademark, court order, graphic sexual content, circumvention and others.

The tech giant received 32,717 complaints from users nationwide during the same period, related to third-party content that allegedly violates local laws or personal rights on various Google platforms.

“The complaints consist of different categories. Some requests may allege intellectual property rights infringement, while others allege violation of local laws prohibiting types of content on grounds such as defamation,” Google said in a statement.

“In addition to reports from our users, we invest heavily in combating harmful content online and use technology to detect and remove it from our platforms,” ​​it said in its monthly compliance report.

The company said that as part of its automated detection processes, it removed 528,846 accounts in the country.

“We invest heavily in tackling harmful content online and use technology to detect and remove it from our platforms. This includes using automated detection processes for some of our products to prevent the spread of harmful content. harmful content such as child pornography and violent extremist content,” Google said.

In accordance with the Information Technology (Intermediary Guidelines and Digital Media Code of Ethics) Rules 2021 (IT Rules), Google, along with other social media platforms, is mandated to publish monthly reports report containing details of complaints received from users in India and the United States. actions taken, as well as removal actions taken as a result of automated detection.

Under the new 2021 IT rules, major digital and social media platforms – with over 5 million users – must publish monthly compliance reports.

“We evaluate content reported to us in accordance with our Community Guidelines, Content Policies, and/or Legal Policies,” Google said.

The Privacy Sandbox initiative is about working with the ecosystem to develop privacy-preserving alternatives to third-party cookies and other forms of cross-site tracking…