Constellation’s car retail surge, OEM agency model strategies and vehicle supply shortages were among the hot topics in auto retail to be discussed on the new AM News Show podcast. .
Perrys Motor Sales Managing Director Darren Ardron, Loughborough University Business School Center for Automotive Management Director and IMI Chairman Professor Jim Saker and ICDP Managing Director, Steve Young, all joined the panel for the latest edition of the popular show.
Available via Youtube, Spotify and Apple Podcasts, and recorded at Armchair Marketing headquarters in Northampton, the latest episode looks at the biggest issues set to impact the industry in 2022.
Reflecting on the imbalance of supply and demand that already prevails in the sector, Ardron said: “When there was an oversupply of new cars, we practically gave them away. All of a sudden, we’re selling cars at the going price.
“It is absurd. I walked through one of our larger showrooms the other day and we had eight, nine, 10 car showrooms with two cars on display, but our order intake was fantastic.
“In fact what it says is that you can run this business without the big gin palates.”
Young said the ICDP team is “still scratching its head”, but its market analysis suggested that “22 will see some manufacturers revert to free sourcing”.
Young said the Korean brands and Toyota appeared to be in the best position to continue delivering vehicles throughout the year, but suggested the return to the free tier could be “quite chaotic” as competition for sales are starting to ramp up again.
Saker said “the problem of uncertainty is the most important factor” in car retailing in 2022.
And, commenting on its focus on developing the next generation of talent in car retailing, he said “transferable skills” will be essential as the sector adapts to new ways of working.
He said: “We’re going to have people moving from one part of the business to another and getting people who can transfer those skills as the business shapes and grows is going to be a big deal. in the future.”
AM recorded four episodes of their latest podcast, featuring a panel discussion followed by interviews with:
Click on any of the videos above to see the latest episode and subscribe to the AM News Show podcast.
Our on-demand podcast series also offers the opportunity to review recent discussions with: Waylands Automotive Managing Director John O’Hanlon; Umesh Samani, owner of Specialist Cars and president of IMDA; Julia Greenhough, Marketing Director of TrustFord; and Callum Wood, CitNOW Director of Sales.